Q2. Who Would Be The Audience For Your Media Product?

Louisa and I have mainly focused on aiming our website at female parents or females with disposable income. From our survey we found that this is the social group most likely to get involved and/or contribute to a charity like this. They are also likely to be quite conservative Daily Mail readers who would appreciate a traditional design as supposed to something which was trying to be original. Thinking about the target audience in more detail they are likely to be from the both socio-economic groups ABC1 and C2DE because the profile of someone who gives to children's charities is more likely to be about the type of person they are rather than their educational and economic background. They are probably 'carers' who like to make a difference to society and small children who may be depending on this money to give them a chance in life.